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BMW Werk. Passion and Technology
Sun, 02 Dec 2007 09:49 AM
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BMW Munich Plant is the original BMW Group Plant, combining the highest level of engineering and human innovation with genuine passion for the brand. Forming part of the BMW Group`s global production network, BMW Munich Plant builds more than 800 BMW 3 Series (Touring and Saloon) as well as more than 1,250 power units (straight-six, eight-cylinder gasoline and diesel engines, high-performance M-engines for the M3, M5, and M6, as well as twelve-cylinders) a day. BMW Munich Plant employs some 9,000 associates from more than 50 countries the world over, among them approximately 700 apprentices. Each year some 30,000 visitors come to see BMW Munich Plant with its unique guided tour offering an authentic insight into BMW’s activities also pursued in a similar manner at other plants and locations. And now, with the new visitors’ tour through the Production Mile as well as the BMW Welt, the Plant will be able to welcome five times as many visitors as before. BMW’s history in Munich is a story of continuity, flexibility, and innovation. In an ongoing process of evolution now going back more than 90 years, the Company has developed from the original Bayerische Flugzeugwerke GmbH through the production of upmarket motorcycles all the way to one of the most internationally renowned manufacturers of premium vehicles. The founding stone for this story of success was laid in 1917 by the estab-lishment of BMW GmbH in Munich. And to this day BMW has continued production in Munich, in the middle of the city, always remaining open to visitors, neighbours and customers. Apart from the BMW Museum and Plant Tours of BMW’s original plant in Munich, the BMW Welt opening on 20 October offers a comprehensive overview of the world of BMW. Joining forces in one common effort, these three highlights in the immediate vicinity of the Group Headquarters form the overall experience of BMW. Only here can one experience the Company, the brand and the product in such a concentrated and authentic form covering their past, present and future. “In a day and age of growing competition among industrial locations, it is by no means obvious that such a large, dynamically growing and, in particular, globally active company should establish its roots to an increasing extent in a city. The BMW Welt is therefore not just an enrichment for Munich in terms of its looks and architecture, but is also a highly significant project through which BMW is once again making a clear pledge to its home city”, states Christian Ude, the Lord Mayor of the State Capital of Munich, in commenting on the latest BMW building.
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